A potato chip packaging concept that doubles as a party game: the back of every bag holds mini taboo cards built from game and pop culture characters, so a snack break turns into a guessing game with friends. Designed across two flavor colorways, from logo and character sketches through to flat packaging and product visualization.
The brand started from a simple idea: snacking and gaming happen together, so the identity should feel playful from the ground up. A skater mascot and a set of logo lockups explored how to combine a chip shape with a game controller before landing on the final mark.
Each flavor got its own colorway and its own set of taboo cards on the back panel, alongside nutrition facts, ingredients, and a short how-to-play guide, so the bag works as both snack packaging and a pocket-sized party game.
Finally, I brought both colorways to life as 3D product renders and lifestyle shots, pairing the lime & mint bag with fresh lime and mint and the classic bag with real potatoes and sea salt.
