A burger brand identity and packaging system developed from the ground up: a bold typographic logo, a mascot, a checkerboard-driven visual language, and a full packaging line taken from flat design through to printed prototypes.
For this project, I developed BossBurger's visual identity from the ground up, starting with a bold typographic logo and building the brand's visual language around the energetic "Bite Like a Boss" concept.
The identity translated into a series of packaging designs, using a distinctive checkerboard pattern, bold typography, and a vibrant color palette to create a consistent, recognizable system across products.
Finally, I brought the designs to life through product visualizations, presenting the packaging in realistic burger restaurant and outdoor settings, with the custom cheeseburger box taking center stage.
The hamburger box, drink cup, and fries packaging printed and folded as physical prototypes.
